Capabilities / Marketing solutions / Patient acquisition and retention

Marketing that brings patients back, not just through the door

Acquisition and retention run as one system, so the diary fills up and then stays that way.

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Journeys mapped
Compliance built in
Yours from day one
No hidden costs

Patient Acquisition & Retention Strategies

Drive profitability with increased growth & retention.

Expand your patient base and strengthen relationships with tailored strategies designed for both acquisition and retention. We take the time to understand your clinic's unique needs, crafting personalised plans that attract new patients while keeping your existing ones engaged and satisfied. Our holistic approach ensures sustained growth, driving long-term profitability and success for your business.

More Patients, More Often

We create strategies that not only bring in new patients but also encourage them to return for more treatments. By building trust and enhancing satisfaction, we ensure your patients come back time and time again.

Boost Patient Loyalty

We design personalised strategies that deepen patient relationships and increase retention. By fostering trust and satisfaction, we help turn one-time visitors into loyal, long-term patients who consistently choose your clinic.

Marketing That Works

Effective marketing is about results. Our approach ensures that every campaign connects with your target audience, driving appointments and boosting your clinic's growth. It's marketing that truly makes an impact.

Template For Success

Achieve consistency and excellence with clear, documented workflows and patient journey mapping. From FAQs to step-by-step guides, we create the tools your clinic needs to deliver a seamless patient experience every time.

From first call to launch

Acquisition can move within weeks. Retention is slower by nature, so we set the expectation at the start rather than at the first review.

Audit

We look at how patients find you, how they book, and whether they come back, using your numbers rather than impressions.

Map the journey

Every touchpoint from first enquiry to follow-up gets written down, so the experience is the same whoever's on reception.

Build the sequences

Email, SMS and social sequences built and switched on, with FAQs and call scripts your team can actually use.

Measure and refine

Retention rate, repeat bookings and lifetime value tracked monthly, and the plan adjusted against them.

Questions clinic owners ask

If yours isn't here, ask on the call. We'd rather answer it before you commit than after.

How quickly will we see results?: Acquisition campaigns can move within weeks, but retention's slower by nature because it's measured in repeat visits, so expect a meaningful read at three to six months.
Do you need access to our patient records?: No. We work from anonymised booking and treatment data, and nothing identifiable leaves your practice management system.
Will this work with the team we already have?: Yes. Most of what we build is designed for your existing reception and clinical team to run, with scripts and templates rather than new headcount.
Can you handle the email and SMS sending?: We can build it and run it, or set it up and hand it over, and either way the accounts are in your name.
What if we already have a CRM?: We work with what you've already got wherever possible, and we'll only suggest replacing a system when the current one's genuinely the thing holding you back.
How is this priced?: Quoted after a call, based on the number of locations and treatments, and the quote you agree is the price you pay.

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Get started today

Book a complimentary call and let’s talk about the business you’ve built and how Glow Strategy Group can help you get to the next milestone.

Every project and every call is handled by Andrew, our founder.