Capabilities / Marketing solutions / Paid digital advertising

Paid advertising measured in booked appointments

Campaigns built around your objectives, watched closely, and kept inside the rules on advertising prescription-only medicines.

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Conversion tracking
Compliance built in
Accounts in your name
No hidden costs

Paid Digital Advertising

Creative campaigns to reach your ideal clients.

Move your business forward with targeted paid advertising campaigns that deliver results. Because we take the time to learn your individual objectives for your business, we can build customised strategies that attract your ideal client. Every campaign is expertly crafted and continuously monitored and optimised, ensuring maximum impact and a strong return on investment.

Clients Not Clicks

Our approach prioritises quality over quantity, targeting potential clients who are genuinely interested in your services. By honing in on the right audience, we help you convert clicks into loyal, long-term clients, ensuring that every interaction adds real value to your business.

Maximise ROI

We optimise every aspect of your campaigns to ensure the highest return on investment. By focusing on efficiency and effectiveness, we help you get the most value out of every pound spent.

Persuasive Creative

Our creative strategies are designed to captivate and convert. We craft compelling messaging that resonates with your audience, ensuring your campaigns not only attract attention but also drive action.

Smash Your KPIs

We set your campaigns up for success by aligning every tactic with your key performance indicators. Our focused approach ensures you consistently exceed your business goals and achieve measurable results.

From first call to launch

The first month is partly learning, so we agree what success looks like before a pound goes anywhere.

Objectives and tracking

Before a pound's spent we agree what success looks like, and make sure it can actually be measured.

Audience and keywords

Research into how your patients search and what your competitors are paying for, turned into a targeting plan.

Creative and launch

Copy and design written to convert and to comply, launched in accounts that belong to you.

Optimise and report

Continuous testing, with a monthly report you can read in five minutes and argue with.

Questions clinic owners ask

If yours isn't here, ask on the call. We'd rather answer it before you commit than after.

What budget do we need to start?: It depends on your treatments and your area, and we'll tell you honestly if your budget's too low to be worth spending. We'd rather say so than take it.
Who owns the ad accounts?: You do. They're set up in your name from day one, so if we part company the history and the data stay with you.
Can you advertise treatments like Botox?: Not by name, and neither can anyone else. We build campaigns that work within the rules on prescription-only medicines rather than hoping nobody notices.
Do you charge a percentage of spend?: No, because a percentage of spend just rewards us for spending more of your money. Fees are agreed up front and quoted after a call.
How soon do campaigns produce enquiries?: Usually within the first few weeks, though the first month's partly learning, and meaningful cost-per-booking figures take about ninety days.
What happens if it isn't working?: You'll hear it from us before you spot it, and if a channel isn't earning its place we'll say so and move the budget.

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Get started today

Book a complimentary call and let’s talk about the business you’ve built and how Glow Strategy Group can help you get to the next milestone.

Every project and every call is handled by Andrew, our founder.